2021 FIVB Volleyball Age Group World Championships Generate Millions of Views

Last year’s busy volleyball calendar included the FIVB Volleyball Women’s Under 20 World Championship in the Netherlands and Belgium, Volleyball Boys’ Under 19 World Championship in Iran, Volleyball Girls’ Under 18 World Championship in Mexico and Volleyball Men’s Under 21 World Championship in Italy and Bulgaria all being held between July and October. 

For the first time in the history of the tournaments, the FIVB Volleyball Women’s U20 World Championship and Volleyball Men’s U21 World Championship were both co-hosted by two countries.  

To ensure the athletes were able to shine, rigorous COVID-19 countermeasures and testing protocols were implemented to ensure the safe and successful delivery of the events. 

For the first time in history, every single match and all the award ceremonies from these events were streamed live on Volleyball World’s YouTube channel. The events achieved incredible viewership numbers with millions of volleyball fans worldwide tuning in to see the sport’s rising stars in action, including Italy’s Alessandro Michieletto.  

Before leading Italy to a Men’s U21 World Championship title, Michieletto was making an impact for the men’s senior national team at the EuroVolley 2021 and Olympic Games Tokyo 2020. 

Across all the events, the watch time in hours on the Volleyball World YouTube channel increased by 21 per cent to 4.3 million hours. In particular, a Women’s U20 World Championship match between Thailand and Turkey generated over 263,341 concurrent viewers and now has nearly 1.5 million views. 

In total, the events produced over 38 million views on the channel. The coverage of last year’s Age Group World Championships also saw the channel welcome 40,000 new subscribers, while its reach on Facebook topped 18.6 million.