COLORADO SPRINGS, Colo. (Dec. 3, 2024).- USA Volleyball is pleased to announce the hiring of accomplished sports and entertainment executive Jaime Weston as Chief Commercial Officer.
At USA Volleyball, Weston will lead the commercial and brand strategy of the organization as it heads into the LA 2028 Olympic Games.
Along with a passion for volleyball, Weston brings extensive experience in business operations, partnerships, marketing and experiential events, and creative strategy to her new role.
Previously, Weston was the senior vice president of marketing at the National Football League, where she was responsible for setting the brand vision and growth marketing strategies. She was also the executive vice president of global consumer marketing for Universal Music Group and the executive vice president, chief marketing officer for On Location, Endeavor’s premium live event events company.
“I’m confident that Jaime’s leadership and passion for the sport will be a valuable asset to our organization,” said USA Volleyball President and CEO John Speraw. “I look forward to the fresh perspectives and strategic insights she will bring to our team.”
Weston will be based in Southern California, home to the national training centers of both the U.S. Men’s and Women’s National Teams in Anaheim and the U.S. Beach National Team in Torrance.
“Volleyball has been a cornerstone of my life as a player, competitor, and parent,” said Weston. “Joining a mission-driven organization like USA Volleyball, the pinnacle of our sport in the U.S., is a true honor. With John at the helm as CEO, we have a unique opportunity to celebrate the sport’s rich history and help shape its bright future on the global stage.”
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